Jorge
Oropeza
UX Design with an Anthropological Touch
A specialist in participatory design and qualitative research, combining anthropological methods with UX to craft deeply human-centered experiences.
About Me
At the heart of my work is a simple belief: the best designs are born from deep understanding. My training in Social Anthropology equips me with a unique lens for listening, observing, and translating real human needs into meaningful design decisions.
Anthropological Background
My foundation in Social Anthropology gives me a unique perspective for understanding user behaviors, needs, and cultural contexts — going beyond surface-level research.
Qualitative Methods
To gain a genuine understanding of user behavior, I employ key ethnographic methods such as in-depth interviews and participant observation, ensuring designs reflect real-world complexity.
Constant Validation
I validate every design proposal by testing it with real users, ensuring that final solutions are not just functional, but truly meaningful and relevant.
Professional Experience
End-to-end ownership of UX research and project management within multidisciplinary, cross-functional teams.
UX Responsibilities
- Ethnographic research to understand real user contexts and behaviors
- Synthesize research findings into journey maps, service blueprints, and contextualized personas
- Facilitate co-creation workshops with stakeholders and end-users to collaboratively generate solutions
- User flow design, low-to-high fidelity prototyping, and iterative usability testing
PM Responsibilities
- Strategic Planning & Roadmapping
- Backlog Management & Prioritization (Scrum/Agile)
- Agile Team Leadership & Stakeholder Communication
- Data-driven Decision Making and Success Metric Definition
"Over the past several years, I have collaborated with front-end and back-end developers, GIS specialists, and key stakeholders to build user-centered applications — taking on roles as designer, researcher, product owner, and content strategist."
Projects
Selected case studies from years of collaboration with developers, GIS specialists, and municipal stakeholders.
Reducing geoprocessing to 3 clicks
I designed a map application enabling municipal staff to access critical risk information and generate customized maps using configurable geographic data layers — significantly reducing manual workload and improving data accessibility.
Streamlining Urban Development Processes
One of my most complex projects: the full digitalization of urban development procedures, including formal approval from municipal government. My first real-world UX engagement, and a resounding success.
Bachelor's Thesis — Graffiti in Nezahualcoyotl
A qualitative research project on graffiti in the municipality of Nezahualcoyotl, combining urban and art anthropology with ethnographic fieldwork, structured interviews, and participatory observation methods.
Let's Work Together
I bring an anthropological lens to digital product design — ensuring your solutions resonate deeply with the people they're built for.