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Profile
Strategic UX Designer and Anthropologist with 4+ years of experience bridging the gap between complex user behaviors and business objectives. I specialize in ethnography-driven design and participatory research to deliver high-impact products that reduce development churn and maximize user satisfaction.
Success Case
Redesigned a government administrative ecosystem, unifying 5+ legacy tools into a single design system, resulting in a 40% reduction in user errors and accelerated cross-departmental data synchronization.
Experience
UI/UX Designer
Instituto Metropolitano de Planeacion de Tijuana
September 2022 - Present
- Spearheading user research and interface design for urban planning tools, increasing data visualization clarity for 100+ government stakeholders.
- Leading cross-functional workshops to align urban planners and developers, reducing project discovery time by 25% through anthropological frameworks.
- Implementing iterative usability testing that identified and resolved 40+ critical UX bottlenecks in spatial data management interfaces.
- Developed a comprehensive design system for internal administrative tools, reducing design-to-development handoff time by 30%.
Education
Google UX Design Professional Certificate
Coursera - August 2024
Bachelor's in Social Anthropology
ENAH - 2013-2017
(c) 2026 JORGE OROPEZA